To further strengthen its 3G device portfolio, popular mobile operator Idea Cellular announced the launch of the Idea Aurus 4, which is target mainly towards the youth.
The Idea Aurus 4 has a 4.5 inch TFT display. The device is powered by a 1.3 GHz dual core processor. The 3G smartphone has support for dual SIM and also has a video conferencing facility. The handset runs on the Android v4.2 with an 1800 mAh battery. The device is priced at Rs. 8999.
The Idea Aurus 4 will be available at Idea retail and service outlets across major 3G markets which include Gujarat, Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, UP West & East, Haryana, J&K and HP.
Speaking about the Idea Aurus 4, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “The young and savvy youth of India has a huge appetite for content on mobile, but is deterred due to highly priced smartphones in India. Idea is bridging this gap by offering 3G smartphones packed with high-end features at relat4ely low price. Idea Aurus 4 is the latest addition to our growing portfolio of 3G devices which is enabling a large base of Idea users experience 3G for the first time in India.”
Specs of the Idea Aurus 4:
- 4.5 inch display
- 854 x 480 pixels resolution
- 1.3 GHz dual core processor
- 512 MB RAM
- 4 GB internal memory
- 5 MP primary camera
- VGA front facing camera
- Google Android v4.2 Jelly Bean
- 1800 mAh battery
