Zen Mobile has launched Dual SIM (GSM + GSM) mobile, Zen X380 at Rs. 1399. X380 has a 1.5″ display screen. It features 3.5mm jack and MP3 Player. Another added feature is ultra clarity TFT screen which will enable users to have a clear picture of everything. Now, users can switch to torch in case of power failure. A track of one’s daily life can be kept by directing reminders of appointments, birthdays and the latest events with notes. It has stand by time of 5 days and talk time of 4 hours, this handset has a phone book capacity of 500 and SMS capacity of 300.
Commenting on the newly launched model, Mr. Deepesh Gupta, MD Zen Mobiles said, “With the launch of X380, Zen Mobiles has introduced a multimedia featured affordable handset to the Indian mobile users revolutionizing the market for handsets. Presently, we are targeting tier-II and tier-III cities since major chunk of growth lies in this sector only. We have always manufactured our products keeping in mind the consumers in these cities. Handsets with long battery back up along with the torch and other miscellaneous facilities drives growth in rural areas. This will not only help us in reaching out to a wider audience but will also improve our bottomline.”