Uninor today announced the launch of ‘Unlimited Music’, a music platform that offers Uninor’s customers access to unlimited music from a collection of over 2,50,000 songs at Rs 2.50 a day. Customers also get access to services of Caller Tune, My Music Station and Ringtones under the same single platform and under one consolidate charge.To subscribe to this unlimited music service, a Uninor Customer needs to dial the toll free number 52222 and request this service. Once subscribed to the service customers can browse through thousands of popular songs across various genres such as Bollywood, International Hits, Popular Music and even Regional Chartbusters as part of this offer. Uninor has partnered with Hungama, one of India’s biggest music content provider at a national level.
Uninor will be promoting its Unlimited Music product through a very extensive and aggressive advertising and promotion plan. This will include a brand new TVC that will premiere on national channels, innovations on music and movie channels and even tie-ups in cinema halls. The campaign will also include outdoor media (hoardings) as well as radio promotions.