Aircel partners with Micromax to offer bundled offers on smartphones and dongles

In an attempt to acquire the customer base of one of the leading smartphone vendor in India, Aircel has announced a partnership with Micromax.


As per the partnership between Aircel and Micromax, which is the second leading smartphone vendor in India, the company will provide attractive bundled offers for Micromax smartphone and dongle users. Both the companies would share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation program.

As part of the bundled offer, Micromax smartphone users can avail local calling at 1 paise per two seconds and 2 GB of data per month for three months. Users would also get an additional Rs. 10000 worth WAP content and Popcorn TY app for free. While 2G customers would enjoy the same calling rates, they would be entitled to just 1 GB data per month for three months. Aircel customers using the Micromax 3G Dongles would get 500 MB per month for three months.

Speaking about the offers, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration.  According to a recent study, by the year 2020, mobile internet users are set to grow 4 – 5 times and smartphone penetration is set to increase 5 times to 50% in India. Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future. Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavour to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services.”