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AKAI Forays into Indian Mobile Handset Market

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akai-mobiles-launch-indiaAKAI Forays, a Japanese Consumer Electronics brand, is all set to capture the Indian market with its 10 models of dual SIM mobiles. It is expected that it would be available in stores from September 2010 onwards and would further contribute to 40 per cent of the Indian turnover in the next ten months. Akai had captured the global market in the early twentieth century by introducing new range of LCD High Definition, ultra-slim LED and CRT televisions, consumer electronics and appliances.

However, this time they are venturing into Mobile Phone. The 10 exciting dual SIM models would be of (GSM+GSM) category, and are charged between Rs.1895 to Rs.7995. Also, they would be available in almost 8000 retail outlets across the country. Global Brands Enterprise Solutions Pvt. Ltd, which is a leading MNC having brand rights for the sales in India, Bangladesh, Sri Lanka and Nepal, will act as their Sales Partner in this initiative. Global Brands is also associated with the popular HAIER brand, wherein currently, they have the exclusive rights for business of Modular Kitchens and Microwave Ovens in India.

Features of Akai Handsets – AKAI handsets are user-friendly, trendy, feature packed and are equipped with features including Dual SIM, Wi-fi, full touch 3-D user interface, long lasting battery, large high resolution QVGA screen, wireless FM with recording, expandable memory, high definition video recording, compatible with social networking sites and E-books.

The Indian market for the mobile phones is increasing day-on-day & that too, exponentially. Thus, with AKAI mobiles establishing its centres in Gurgaon, Market Capture is probably sure to happen. Let’s hope, it brings the intended revenue to the company & the benefits to the users.

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