Angry Birds firm Rovio says piracy brings in more business
Every large private company is terrified of piracy and is fighting it to death. But, it seems the scene is quite different when it comes to Angry Birds. Rather than advocating policies against piracy, Rovio says it is actually good for business!
“We have some issues with piracy, not only in apps, but also especially in the consumer products. There are tons and tons of merchandise out there, especially in Asia, which is not officially licensed products. We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy.” Says Rovio CEO Michael Hed.