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Fastrack Reflex fitness tracker launched for Rs. 1995

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Keeping up with the growing demand in the fitness industry, popular watchmaker Fastrack has now forayed into the market with the Fastrack Reflex fitness tracker.

Fastrack has announced the launch of the Fastrack Reflex, which is the company’s first fitness tracker. The device can keep track of activity for the day and calories consumed. It also tracks sleep patterns. The data is stored for up to 15 days.

The Fastrack Reflex fitness tracker has an OLED display and notifies users of incoming calls and texts. It also has a sedentary reminder, which notifies users if they have been stationary for long intervals. The devices can be connected to Android and iOS devices using Bluetooth. The band is priced at Rs. 1995.

Speaking about the launch, Ayushman Chiranewala, Head of Marketing, Fastrack, said, “With the development of sensors, smart watches and fitness trackers, we wanted to bring a wearable device for the youth that helps them get healthier by capturing their body data and motivating them to reach their fitness goals. At Fastrack, we have consistently endeavoured to meet the ever-changing needs of the youth with offerings that aim to fulfil their growing aspirations- one of it being more health conscious. With Reflex, Fastrack aims to cater to the needs of multi-faceted, new-age millennial who desire the next step in the combination of quirky design and smart features.

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