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Homegrown brand boltt, from the house of Fire-Boltt, has appointed Bollywood actor Ayushmann Khurrana as its brand ambassador as the company prepares to enter the Indian smartphone market.
The partnership comes ahead of boltt’s smartphone debut with the Boltt Ace 5G and Boltt Evo 4G, set to launch on 25th August exclusively on Flipkart. The collaboration is aimed at building awareness for the new smartphone brand and establishing boltt’s presence in India’s competitive smartphone market.
Ayushmann Khurrana to Front boltt Campaigns
As part of the partnership, Ayushmann Khurrana will feature in boltt’s upcoming product and brand campaigns.
The company plans to work with the actor as part of a long-term association, leveraging his contemporary image and broad appeal across different consumer segments as boltt enters the smartphone category.
boltt Ace 5G & boltt Evo 4G
The boltt Ace 5G and boltt Evo 4G will mark boltt’s first smartphone offerings in India. The smartphones are positioned around performance, battery life, and everyday utility for Indian consumers. Both devices will be sold exclusively through Flipkart.com.
The company has already revealed several details about the devices, including Pure Android 16 software, a bloatware-free experience, 6.79-inch 120 Hz HD+ displays, 6,000 mAh batteries, along with Google Gemini, Circle to Search, and AI camera features.
Speaking on the association, Arnav Kishore, Founder & CEO, boltt, said, “Ayushmann brings a distinctive energy and individuality to boltt, making him a natural fit for the brand. As a new-age smartphone brand, we want our personality to be contemporary, relatable and rooted in how consumers live and use technology today. His ability to connect with audiences while bringing his own unique perspective aligns strongly with how we see boltt and the relationship we want to build with consumers.”
Commenting on the association, Ayushmann Khurrana said, “What stood out to me about boltt is the way the brand is approaching the smartphone category with a clear understanding of what consumers need in their day-to-day lives. It has a contemporary outlook while keeping the experience relevant and accessible. I’m excited to be part of boltt as it introduces its approach to smartphones to consumers across India.”
boltt Ace 5G & boltt Evo 4G Price In India & Availability
boltt is expected to announce the pricing and complete availability details for the Ace 5G and Evo 4G during the official launch on 25th August 2026.
