Fitbit announces broad availability across India; Launches FitStar Personal Trainer

Months after its launch in India exclusively through Amazon, Fitbit has now announced a wider availability across the country.

Fitbit, which had exclusively launched its line-up of wearables in India on Amazon, has now announced that the products would be available at leading Reliance Digital, Croma and Helios retail stores across India.

Fitbit has also announced the launch of the FitStar Personal Trainer, which is one of the largest platforms for delivering personalized video-based workouts. With customized video-based workouts and handcrafted Freestyle sessions led by U.S. football legend, Tony Gonzalez, FitStar offers a holistic fitness solution.

The range starts with the Fitbit Zip, which is available in charcoal and magenta, is priced at Rs. 3990. The Fitbit One, which is available in black and burgundy, is priced at Rs. 6990. The Fitbit Flex, which is available in black, slate, navy, red, tangerine, teal, violet, lime and pink, is priced at Rs. 6990. The Fitbit Charge, which is available in black and blue, is priced at Rs. 9990. The Fitbit Surge, which is available in black, blue and tangerine, is priced at Rs. 19990.

Speaking about the new achievements, Woody Scal, Chief Revenue Officer, Fitbit, said, “There is a clear trend emerging across India with people aspiring to improve their health and fitness as high rates of chronic conditions, such as obesity and diabetes, are compelling them to look for new ways to reinforce healthier habits. At Fitbit, we know that a healthier, more active lifestyle is in everyone’s reach. By helping people see that that small changes can add up to big results, Fitbit makes the path toward health and fitness engaging and sustainable.”