Fitbit Blaze fitness smartwatch unveiled; Coming to India in March for Rs. 19999

Fitbit is one of the well-known fitness tracker makers. While the company was generally into trackers, it has now launched a smartwatch – the Fitbit Blaze fitness smartwatch.


Fitbit has announced the launch of the Fitbit Blaze fitness smartwatch, which is the company’s latest fitness tracking device. It sports a color touchscreen with a variety of clock faces and automatic exercise recognition feature. It tracks steps, distance, calories and floors climbed. It also keeps count of the hours of sleep.

The Fitbit Blaze fitness smartwatch can be wirelessly connected to a phone or a computer. It also offers smartphone notifications and music controls when connected to a smartphone. It can also be used to accept and reject calls directly.

The Fitbit Blaze fitness smartwatch is supported by the personal training app FitStar that offers Connected GPS, PurePulse heart rate tracking, Multi-sport mode and SmartTrack automatic exercise recognition feature.

The Fitbit Blaze fitness smartwatch is priced at Rs. 19999 and would be available in black, blue and plum color options of classic high-performance elastomer bands. However, the watch will be available starting in March 2016.

Speaking about the Fitbit Blaze fitness smartwatch, James Park, CEO and Co-Founder, Fitbit, said, “One of the first things we learned in this industry is that fitness is personal – and if something isn’t your style, you won’t wear it. With Fitbit Blaze, we pushed the boundaries of what’s possible to create a beautiful, versatile device that can be customized to fit your personal style – while packing a powerful fitness punch to help you reach your goals. Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching.”