The GSMA Asia Pacific Mobile Observatory 2011 reports that mobile penetration in Asia Pacific will reach three billion connections in Q1 of 2012 which is nearly two years earlier than projected in the region’s 2009 Mobile Observatory. By 2015, it is expected that the region will reach 4.1 billion connections, growing at twice the rate of Europe and North America, and will account for 40% of mobile data traffic worldwide.
Other key factors include:
- Investment in Mobile Broadband infrastructure, as many operators across the region are already driving HSPA+/LTE rollouts;
- Cost-effective pre-paid services (84% of Asia Pacific connections versus 66% in Europe and 15%t in USA/Canada);
- Introduction of low-cost handsets and reduction in mobile usage prices;
- Innovative business models including infrastructure sharing and unique distribution strategies, making the expansion of network coverage to rural areas economically viable for operators and consumers; and
- Limited fixed-line infrastructure, driving many consumers to adopt mobile communications.