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HTC Desire 728 with octa-core MediaTek processor launched in China

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While HTC has been solely focusing on the mid-range offerings, the company has now launched the HTC Desire 728 in China.

HTC-Desire-728-official

HTC has announced the launch of the HTC Desire 728, which is the company’s latest budget phablet offering with 4G LTE support. The device has a 5.5 inch IPS display with resolution of 1280 x 720 pixels. The smartphone is powered by a 1.3 GHz octa core MediaTek processor with 2 GB of RAM and 16 GB of internal storage.

The HTC Desire 728 has a 13 MP rear facing auto focus camera with LED flash. There is also a front facing 5 MP camera. The device runs on the latest Android Lollipop version with a decent 2800 mAh battery. The handset is priced at $269 and is expected to be rolled out globally in the next few weeks.

HTC Desire 728 specs:

  • 5.5 inch display
  • 1280 x 720 pixels resolution
  • 1.3 GHz octa core MediaTek MT6753 processor
  • Mali-T720 GPU
  • 2 GB RAM
  • 16 GB internal memory
  • 13 MP primary camera
  • 5 MP front facing camera
  • Android v5.1.1 Lollipop
  • 2800 mAh battery
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