Idea announces Choice Recharge of Rs. 25 for Delhi circle

Giving its customers the freedom to experiment with various recharge plans, Idea has launched a first-of-its-kind recharge which gives users the freedom to choose the required recharge plan.


Idea Cellular launched the Choice Recharge offer for its prepaid subscribers in Delhi circle. With the Choice Recharge benefit, customers can choose from 4 different options including, Local Idea Night Minutes, STD & Local SMS and Mobile Minutes.

The Choice Recharge pack of Rs. 25 can provide either 40 Local/ STD minutes or 150 Local Idea Night minutes or 45 Local Mobile minutes or else 250 Local/STD SMS. Customers can further use the ‘pack on pack’ feature and avail other options as well by going for another recharge of the same value. The Choice Recharge can be availed all retail outlets in the Delhi circle.

Speaking about the Choice Recharge offer, Mr. Sanjeev Govil, Chief Operating Officer–Delhi & Haryana, Idea Cellular said, “Customer satisfaction is very important to us and at Idea we always strive to add something extra to all our products and offerings. The new ‘Choice Recharge’ offers the benefit of choosing what the customer wants; the convenience of just using a single recharge for an umbrella of offerings; gives the option of experimenting with different options and try out new plan with every recharge; and the low value of the recharge enables quick purchase decision. We are hopeful that our efforts will continue to be well received and appreciated.”