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Idea launches Internet for All program; Offers 100 MB free data to non-users

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With an ambition to drive data usage amongst its customers, Idea has now launched the Internet for All program.

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Idea Cellular has announced the launch of the Internet for All program with the aim to connect millions of internet non-users and bring them online. The program allows prepaid Idea subscribers and retailers to offer one month of free Internet access to non-internet users. The user can gift 100 MB free data valid for a month to non-internet using subscriber.

Idea would also send the non-internet user periodic information on how to use free data and offer various ways to latch onto the internet. The notifications are also sent to the initiator on the progress of internet usage made by the person nominated by them. As a token of appreciation, the initiator would also get 100 MB of free data credited into their account.

To gift the data to non-internet users, Idea prepaid subscribers can visit http://i4all.ideacellular.com or visit retailer for VTOP. Customers can also dial *756# or sending SMS IFA to 56756 to avail the 100 MB of free data.

Speaking about the Internet for All program, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Internet adoption today is being shaped predominantly through the use of mobile telephony. However, currently only 25% of India’s population are connected to the internet. Accelerating mobile internet adoption is huge task and requires larger participation. Our ‘Internet for All’ initiative will encourage the uninitiated to learn more about the internet as a tool for education, banking, shopping, and entertainment, while gaining access to a world of opportunity that the internet opens for us all. We believe that internet adoption can be accelerated at the grassroot level if existing internet users introduce their un-connected friends and family to adopt the service, thereby transforming their lives.

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