Idea launches Krishi Voucher
IDEA subscribers availing this service will get the following information updates:
- Market Prices and Arrivals in 3 markets for each of the 2 crops chosen by the farmer (choice of 49 crops available)
- 24 hour local weather forecast relevant to the farmer’s Taluka
- Information on best practices of production for 2 crops
- News having high impact on production, placement & realization
Farmers can subscribe to the service by calling on a specially provided Toll Free Short-Code – “58090” where they would be supported by Marathi, Hindi and English speaking customer care representatives to register their preferences such as crops, markets, locations etc. Daily updates will be provided via SMS in two languages – Marathi and English.