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IDEA launches portfolio of BlackBerry offerings

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blackberry-curve-8900IDEA Cellular and Research In Motion (RIM) today announced the launch of the BlackBerry® solution for IDEA customers. IDEA will offer a broad range of BlackBerry® smartphones and services for enterprise and individual customers on its network, nationally. Idea is offering unlimited BlackBerry services at Rs. 899 per month.

BlackBerry smartphones will now be available from IDEA stores, leading modern trade, and multi-brand outlets across 15 circles of IDEA Cellular’s network, throughout the country. IDEA customers can now choose from a broad range of BlackBerry smartphones and enjoy the freedom and productivity benefits of using the BlackBerry solution to stay connected to people and information, while on the move.

Announcing the launch, Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular Ltd. said, “IDEA has continuously endeavoured to enrich the lives of our customers through cutting-edge technology on our network. Our partnership with RIM to offer the BlackBerry solution with a rich portfolio of smartphones reinforces this commitment to our customers. With BlackBerry solution, IDEA customers can now stay connected and access information in a timely manner, thus increasing productivity and contributing to a better work-life balance.”

Ms. Frenny Bawa, Vice President, India at RIM said, “The innovative BlackBerry solution has proven successful in enabling businesses to mobilise their workforce and it has also proven popular among consumers for its industry-leading messaging capabilities and rich multimedia features. We are pleased to partner with IDEA Cellular to expand the availability of the BlackBerry solution in India.”

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