Idea readies for MNP with ‘Switch to Idea’ campaign
With the roll out of ‘Switch to Idea’ campaign, IDEA Cellular has affirmed that it is ready to enable Mobile Number Portability (MNP) on its network. Post the announcement of MNP launch on November 25th (i.e. today) from Haryana circle, by the Government, Idea is trying to make mobile consumers aware of the upcoming mobile portability service, through its latest campaign.
The new advertisement from Idea which broke on TV recently, shows Idea’s Brand Ambassador, Abhishek Bachchan proposing a new idea to unhappy mobile users to switch to a network that offers better services, better products & tariffs, and better network, through the message – ‘No Idea, Get Idea’.
MNP entitles a mobile subscriber to switch from the existing cellular service provider to any other operator, while retaining the mobile number. The first circle where MNP is slated to be launched on November 25th is Haryana, where Idea will allow mobile subscribers to join its network, soon after the launch.
According to Mr. Rajat Mukarji, Chief Corporate Affairs Officer, IDEA Cellular, “Idea is ready to enable Mobile Number Portability on its network. We have made substantial investment in network, technology, processes etc. to allow mobile subscribers to switch network and move to Idea, post MNP. Idea has taken the lead in spreading awareness about MNP, amongst mobile consumers across the country”.