Idea starts rolling out Aadhaar based e-KYC solutions across India

After successfully running the pilot project in Delhi, Idea is now all set to roll-out the e-KYC solution across the country.


Idea Cellular has announced the roll out of the Aadhaar based e-KYC solution across its service centres in 22 circles in the country. The service, which is launched in association with UIDAI, and as per the DoT Department of Telecom (DoT) guidelines, would enable for instant activation of mobile connections.

The e-KYC solution allows users to avail instant verification using their ‘Aadhaar’ Number, enabling quicker SIM activation. The facility for enabling biometric verification of customers is being rolled out across all exclusive Idea stores, and will be extended to multi-branded prepaid outlets, in a phased manner.

Speaking about the initiative, Navanit Narayan, Chief Service Delivery Officer, Idea Cellular, said, “The roll-out of paperless and completely digital mode of customer acquisition based on ‘Aadhaar’, is in line with Idea’s customer centric approach. It will ensure quicker customer acquisition and greater convenience for new customers. This is also a step towards achieving a greener environment through reduced paper usage and is key to enabling the vision of Digital India by facilitating many e-Governance services to be rolled out in future.