IMImobile has launched “Cell Shakti”, a specialized mobile VAS offering for Rural India. Cell Shakti helps overcome the information constraints of rural India and strives to contribute towards empowering people with the right tools on the mobile device thus enabling them to make informed decisions.  It provides information primarily on IVR based services which include Weather Info, Health Care, Mandi Bhav, Educational Info and Information . for the benefit of the rural mass in India.

As of now this service is available only for Airtel (Andhra Pradesh) subscribers at a charge of Re. 1 per day. Airtel (Andhra Pradesh )Subscribers can call 52345006 to subscribe to Cell Shakti. User can also listen to the live updates in Telugu on their mobile by dialing 52345006.

IMImobile is planning to work with other operators and in others circles as well.

Madhavan Iyer, Vice President Managed Services of IMImobile, speaking on the launch of Cell Shakti said, “Through Cell Shakti we plan to inform, empower and help bridge the digital divide in the rural markets. By giving reliable and comprehensive information on mobile on the key aspects of rural life, we aim to improve lifestyle productivity and earnings of the rural people. We strongly believe that with Cell Shakti services, we would be contributing in a small way towards empowerment of the rural population in India. Through our rural initiative we are in the plans to roll-out various other segmented services very soon”