With the intention of disseminating information and current news to their subscribers spread out even in the remotest areas of the country, All India Radio (AIR) has started the SMS news service.
The AIR news service, which would be a free service to all Indian subscribers, will include a current news headline up to 100 characters in length and some advertisement related content in one message. Each SMS would have the top 3 news headlines besides an advertisement tag. The news headlines would be fitted in approximately 100 characters while the remaining 60 are reserved for the advertising tag.
To subscribe to the AIR news service, users have to register their device by sending an SMS ‘AIRNWS’ <space> ‘NAME’ to 8082080820 or by giving a missed call on 08082080820. The service which has due permission from the Telecom Regulatory Authority of India, would send the messages only to the users who wishfully opt for the service. The service is expected to be used by nearly five lakh subscribers by the end of the month.
