Is HTC Bliss launching this month?

Yesterday, we had posted HTC launching the Sensation XE and now we have the HTC Rhyme aka Bliss which has long been rumoured to be an Android handset designed for women. The Bliss is sporting the HTC Sense 3.5 user interface, which is also a much refined version than the previous one.
HTC Bliss may be scheduled for a launch on September 20 as the press shot that has been leaked shows a date of September 20, on the same date when a HTC press event is scheduled for. No more information on the specs is available as of now.