LeEco, formerly known as LeTV, has announced its partnership with Eros Now and YuppTV for offering content to the Le Max and Le 1s users. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. As such users can avail Bollywood content and regional movies from Eros Now and access to YuppTV’s catalogue of live TV channels.
Speaking about the partnership, Atul Jain, COO, Smart Electronics Business, Le Eco India, said, “We’re very excited to be the first company to introduce the concept of content ecosystem on mobile devices in India. We have always been proud of our innovative content-integrated ecosystem, and these new collaborations only reiterate our commitment to build the Le Ecosystem in the country. We are confident that this will not only add an entirely new dimension to the user’s experience but will change the dynamics of the industry.”