With the Lollipop powered smartphones selling rapidly in India, Micromax has now launched the ultra-affordable Micromax Canvas Spark 2 in the country.
Micromax has announced the launch of the Micromax Canvas Spark 2, which is the company’s latest budget smartphone in the Canvas Spark series running the latest Android Lollipop version. The device has a 5 inch IPS display with resolution of 854 x 480 pixels. The smartphone is powered by a 1.3 GHz quad core processor with just 4 GB of internal storage.
The Micromax Canvas Spark 2 has a 5 MP rear facing fixed focus camera with LED flash. There is also a front facing 2 MP camera. The device runs on the latest Android Lollipop version with an 1800 mAh battery. The handset is priced at just Rs. 3999 and would be available exclusively through Snapdeal from September 30.
Speaking about the Micromax Canvas Spark 2, Vineet Taneja, CEO, Micromax, said, “The Canvas Spark proved to be a huge success for Micromax, selling over half a million units in less than two months of its launch. With the Canvas Spark 2, we are yet again reaffirming our commitment to massify the smartphone and Internet usage in the country. Currently, smartphone penetration stands at 12% in the country and 3G adoption is also barely 10%, which presents a huge opportunity to upgrade. We believe that the e-commerce channel is also expanding and the 3-4K category will be the next frontier. Micromax with its strong brand presence and great product offering focused on democratizing technology, has historically cemented itself as the most preferred brand for the mass smartphone segment. With this launch, we are looking at adding a further impetus to this and drive the overall entry into smartphone category.”
Micromax Canvas Spark 2 specs:
- 5.0 inch display
- 854 x 480 pixels resolution
- 1.3 GHz quad core processor
- 1 GB RAM
- 4 GB internal memory
- 5 MP primary camera
- 2 MP front facing camera
- Android v5.1 Lollipop
- 1800 mAh battery
