Micromax expands its mobile operations to Brazil

micromax Micromax Informatics Limited has announced that the company is expanding its mobile manufacturing and production business to Brazil and it is all set to take on its Brazilian competitors. The company has invested an initial investment of around BRL 20 million for its operations in the South American country.

Initially, Micromax plans to launch 3 models in Brazil which would be available at all major retails stores across the North-East markets of the country. The products will be distributed by CIMEL and will be available in the Northeast markets. Four new models are expected in the next few months as the company expands its business in the Brazilian territory.

Present at the occasion, Mr. Pratik Seal, Head Marketing, Micromax Informatics Limited said, “We aim to sell around 1 million units in the first 12 months of our commencement of business in Brazil, with our goal being to establish ourselves as a top brand in the first 2 years. For the Brazilian consumers, we have plans of bringing innovative products. Our capacity on developing unique handsets and our history of growth in the other markets put us on a strong position to conquer a significant share of the Brazilian market. With a great portfolio, strong branding, marketing actions and a great distributing partner, we hope to create a strong brand recall amongst the consumers. We plan to launch smart phones, Androids, music oriented phones and many other products that focus on innovation and design. We plan to take on the local market with an aggressive marketing strategy.”

Models offered to the consumer will include:

Q55 – Also known as Bling brings a glamour quotient to the smart women of today. With an innovative design, Swarovski Zirconia buttons, Yamaha sound, FM radio, MP3 and easy access to Social Networks, it is set to take the mobile phone market by a storm.
X225 – A phone with a revolutionary battery life. The phone’s ‘marathon battery’ last for 12 days on standby mode. It also comes with FM radio, MP3, and vibrant speakers.
X114 – a day-to-day handset, featuring FM radio with recorder, MP3 and a LED flashlight.