With music streaming services rapidly picking up in India, Micromax has now invested in the Gaana music streaming service.
Micromax has announced its investment in Gaana, which boasts to be India’s largest music broadcast and streaming service with the sole intention to foster the growth of online music broadcast services in the country.
With the new partnership in effect, Gaana will be pre-installed on all Micromax smartphones. Further, New Micromax smartphone users will also receive free trials to Gaana+, allowing unlimited downloads and no ads.
Speaking about the investment, Rahul Sharma, Co-founder, Micromax Informatics Ltd, said, “We at Micromax have been consistently integrating the best in class services to our smartphones and are trying to build an ecosystem of connected devices in a connected world. India is a music loving country and youth today are hooked on music for at least 2-3 hours a day through their smartphones. Gaana brings the widest selection of songs across genres and we are proud to announce our strategic partnership with them to provide our neo users an uninterrupted access to latest tunes and transcend them into the world of music.”