New BlackBerry smartphones would have QWERTY keyboard says CEO Chen
BlackBerry had tried out the all touch smartphones with the BlackBerry Z10 replacing signature QWERTY keyboard. While that strategy apparently didn’t work too well for the company, the upcoming handsets may continue with the keyboards for the old BlackBerry fans.
Speaking at the CES 2014, new BlackBerry CEO, John Chen said, “I personally love the keyboards. All future BlackBerry models will predominantly be handsets that offer a physical QWERTY keyboard.” This statement bears additional importance in the wake of rumours of the new BB10 smartphones to be designed and manufactures by Foxconn as per the five year deal with the company.
While there is now assurance that a BlackBerry smartphone with QWERTY keypad would help the company turnaround (same as expected from the BlackBerry Z10), the physical QWERTY keyboard do appeal to businessmen, a market that the company is currently focussing on. The company is said to produce at least two handsets this year.