Nokia DVLUP program comes to Windows Phone developers in India

Ever since the Nokia-Microsoft deal, Nokia has been working on improving its software offerings. In an effort to cash on the huge app developer base in India, Nokia has brought its DVLUP rewards program here.


The Nokia DVLUP program is a program which aims at creating better avenues for developers while encouraging them to develop apps for the Windows Platform.

Nokia’s DVLUP program puts developers in the driver’s seat – providing them with a clear path to get their app featured in app discovery and marketing channels, by leveraging elements of gamification, developers earn points as they improve their app, empowering them to promote their app in marketing, advertising and merchandizing channels like the Windows Phone Store. This creates a more transparent and fair app ecosystem, where developers are in control of their own success.”, says Chanse Arrington, Global Head of Developer Business Tools at Nokia.

Nokia DVLUP program details

Nokia DVLUP program was started in the U.S. and Canada last year. It is basically an endeavor to extend the app reach of the Windows Phone 8 platform, which has been growing steadily, but still has a huge arena of apps to cover to stand anywhere near Android or iOS. The program is designed to be mutually beneficial for both the Windows platform and developers. It basically provides encouragement for developers to get going on the platform and also provides them avenues to create and manage their apps.

The program will allow developers to create, manage and book their own application promotion and marketing programs. Nokia, based on a questionnaire that the developers  are supposed to answer, provides developers with ‘badges and experience points.’

Basically if a developer answers the questionnaire or solves some puzzle put up to him in the Nokia DVLUP program, what happens is that the higher quality his app is according to the stuff he has given to answer, the better chance he has at winning better points which in turn entail getting greater app promotion opportunities.

Along with India, there are 19 other countries joining the program – Australia, Canada, China, Egypt, Finland, France, Germany, Indonesia, Italy, Kenya, Poland, United Kingdom, the United States and Vietnam.

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