Opera Software launches Web on Wheels initiative in India

With internet accessibility a major issue in India, Opera has launched the Web on Wheels (WOW) initiative in India.


Opera Software has launched the Web on Wheels (WOW) initiative in India to help new users to get online and experience the internet from their mobile phones. The initiative, which comes as part of the company’s 20th anniversary, would provide free Wi-Fi access to those in range of the vehicle.

Over the next 10 months, the WOW car would travel across India eventually covering 20 cities. The car would travel through Agra, Lucknow, Kanpur, Varanasi and Allahabad in the North region. The car will be stationed at multiple locations throughout the city for 20 days each. Users can connect to the Opera Wi-Fi connection and browse for free for 20 minutes each day.

Speaking about the initiative, Sunil Kamath, Vice President, South Asia & South East Asia, Opera Software, said, “Today, almost everyone has a mobile handset that is capable of accessing the internet. However, many users are reluctant to use the mobile internet due to a lack of awareness or the perceived high cost. We hope Web on Wheels can help in lowering the barriers for new users to come online. At Opera, we strive to bring the web to everyone. This year marks our 20th anniversary. With Web on Wheels, we want to give something back to our users and hope to help more people see how fun and educational it is to be on the web.”