Add MobiGyaan as a preferred source on Googlerealme has announced new milestones for its P Series smartphones, claiming strong growth on Flipkart and an increase in its overall market share in India despite a slowdown in the smartphone industry.
According to the company, the realme P Series has emerged as Flipkart’s best-selling smartphone series by sales volume from 1st July 2026, while also becoming one of the fastest-growing smartphone lineups on the platform during the first half of the year.
realme P Series Performs Strongly On Flipkart
Citing Flipkart data, realme said the P Series was the fastest-growing smartphone lineup on the platform in H1 2026 and secured the No. 2 position by market share.
The company also said that, from 1st July 2026, to date, the realme P Series has become Flipkart’s best-selling smartphone series by sales volume, reflecting continued demand for its online-focused smartphone lineup.
Strong Presence Across Multiple Price Segments
realme also highlighted its performance across different price categories on Flipkart during H1 2026.
According to the company:
- No. 1 in the ₹10,000 – ₹15,000 smartphone segment
- Top 3 in the ₹15,000 – ₹20,000 segment
- Top 3 in the ₹20,000 – ₹25,000 segment
The company says the results demonstrate its ability to compete across multiple price segments with its current product portfolio.
Market Share Grows Despite Industry Decline
realme also cited data from Counterpoint Research, stating that the Indian smartphone market declined by 10% year-over-year in Q2 2026.
Despite the overall slowdown, the company said it increased its market share to 10%, compared to 9.6% during the same period last year.
According to realme, the improvement was driven by a more streamlined smartphone portfolio and a sharper focus on product strategy and resource allocation.
Commenting on the milestone, Francis Wong, Head of Product marketing, realme global, said “The success of the P Series marks an important milestone in our e-commerce journey. By simplifying our portfolio and focusing on products that truly resonate with consumers, we’ve been able to accelerate growth even in a challenging market environment. The strong response from customers validates our strategy and gives us confidence as we prepare for the festive season.”
Looking ahead, realme plans to further increase its marketing efforts during the second half of 2026.
The company announced that it will invest more than ₹10 crore in co-created marketing campaigns to strengthen consumer engagement, support its retail channels and build momentum ahead of the upcoming Diwali festive season.
realme says it will continue focusing on product innovation and portfolio expansion as it looks to strengthen its position in the Indian smartphone market.
