Sales of the Samsung Star Mobile Surpasses 10 Million Units

samsung-star-s5230  Samsung today announced that sales of the Samsung Star have surpassed 10 million units, just six months after its release. The Star (S5230), launched in May, reached this sales milestone faster than any other mobile phone in Samsung’s history.

By becoming the sixth Samsung mobile phone to sell 10 million units earlier this month, the Star eclipsed the record of the E250, a classic slider, which took 10 months from its release in November 2006 to reach the 10 million unit landmark.

The Star hit the 5-million unit mark in just four months, selling 700,000 units in May and 900,000 units in June, before jumping to 1.6 million and 1.7 million units in July and August respectively. Monthly sales surpassed 2 million units in September and October.

Across Europe, where it was first launched, the Star has sold 5 million units in total.  The model has also sold strongly in Latin America (1.6 million), the Commonwealth of Independent States (900,000) and China (800,000). Most notably, the Star has topped the bestseller lists in the United Kingdom, Italy and the Netherlands.

In India too, Samsung Star is doing very well since its launch in May 2009 and averagely contributes over 60% of the Company’s touch screen sales on a monthly basis. The Samsung Star series in India comprises of Samsung Star (S5233), Star Wi fi (S 5233W) and Star 3G (S 5603) , priced in the range between Rs.10,900 to Rs.13900.

Samsung Star (S5230) Product Specifications


EDGE/GPRS Quad Band (850/900/1800/1900MHz)


3.0” 262K WQVGA LCD (240×400)


3.2 Megapixel CMOS (Smile Shot)


H.263 /H.264/ MPEG4/WMV(v9) / Video recording supporting QVGA@15fps


FM Radio with RDS, DNSe

MP3, AAC, AAC+, WMA, eAAC+, WMA(v9), AMR,MIDI,SP-MIDI, i-melody, WAV

Value-added Features

Music Recognition/SNS/Photo Contact/Smart unlock/Wide Idle screen/Handwriting

TouchWiz UI with Mobile Widget

Google Search/ Google email/Full Internet browsing/Online Widget

Various full embedded games


Bluetooth v2.1 / USB 2.0 FS


Internal Memory 50 MB + External Memory slot : microSD (up to 8GB)


104 x 53 x 11.9 mm


1000 mAh

Samsung’s 10-million Seller Club

The first Samsung mobile phone to reach 10 million in sales was the clamshell T-100, reaching the milestone 18 months after its release in April 2002. Other Samsung models that have reached 10 million units in sales include the E700, D500 and the J700.


Launch Date

Reached 10 million units


April 2002

Sept. 2003 (18 months)


Aug. 2003

Sept. 2004 (14 months)


Dec. 2004

April 2006 (15 months)


Nov. 2006

Sept. 2007 (10 months)


Feb. 2008

Jan. 2009 (11 months)

S5230 (The Star)

May 2009

Nov. 2009 (6 months)