Sony Ericsson has announced it’s new ‘FingerTALK’ campaign and has launched two new smartphones in the Indian market including the Xperia neo V and Xperia pro. The devices will be boasting the Mobile Bravia, xLOUD audio technology, the 3D Panorama Sweep camera feature and the Exmor R camera feature.Bharti Airtel has partnered with Sony Ericsson and is offering 500 MB/month of free 3G/2G data usage for the first three months since the time of purchase of any of these Xperia phones. In addition to this, Airtel mobile customers buying these new Xperia devices will also be able to enjoy free Mobile TV experience for 200 minutes or 2 months, whichever earlier.
The FingerTALK campaign by Sony Ericsson is all about the company catering young smartphone consumers, who prefer texting and chat over voice communications. So whether it’s about a unique status update, about writing blogs, sending emails or just chatting, Sony Ericsson is bringing more for those who connect through text. The marketing campaign will be leveraged across channels – including ATL and BTL, for consumer and retail outreach by the company.
Sony Ericsson Xperia neo V specs:
- 1 GHz Snapdragon Processor
- Android 2.3 Gingerbread
- 3.7 inch display, 854x480 resolution
- 5 megapixel camera, VGA front camera
- Micro SD card slot up to 32GB
- Wi-Fi
- Bluetooth
- TV out
- HDMI
- GPS via aGPS
The Xperia neo V is priced at Rs. 17,500.
Specs of the Sony Ericsson Xperia Pro:
- 1 GHz Qualcomm Snapdragon Processor
- 3.7 inch disply, 854×480 resolution
- Sony Mobile BRAVIA Engine
- Android 2.3 Gingerbread
- QWERTY keyboard
- 8 MP camera with LED flash, VGA front facing camera
- 320 MB internal memory, 512MB RAM
- Supports microSD card (up to 32GB)
- Wi-Fi
- Bluetooth
- HDMI
- GPS
The Xperia Pro is priced at Rs. 23,000