In order to drive data usage in India, Videocon has now launched free data for its non-data users in the country.
Videocon Telecom has announced free data for it’s all its non-data users. The move comes as an initiative to educate and encourage them to start using data and get digitally connected, taking the PM’s vision of Digital India forward.
As part of the offer, all Videocon users would get 750 MB of free data for 2 months. The company plans to offer at least 1500 TB of free data to users. To avail the service, subscribers need to give a missed call on a pre-defined no, and based on eligibility, subscriber will be extended free data followed by a call from the Digital Helpline.
Speaking about the Arvind Bali, Director & CEO, Videocon Telecommunications Ltd, said, “It’s said charity begins at home, and as a part of PM’s ‘Digital India’ initiative, we wanted to initiate something for our own customers to start with. We have been taking initiatives to increase our data penetration month on month, and as we speak we have a good mobile internet penetration of 64% odd on customers with data enabled handsets. Yet there is a set of customers who despite owning a data enabled handset have not used data since they came aboard on our Network.”