Virgin Mobile won ‘Most Innovative Mobile Services’ award for 2009
On receiving the award, M. A. Madhusudan, Chief Executive Officer, Virgin Mobile, India said “It is indeed an honor to receive this award and be recognized as the best amongst our peers in the industry. This award reaffirms Virgin Mobile’s dedicated efforts to set industry benchmarks in innovation and service excellence. Our ability to leverage the youth connect to offer innovative mobile products and services will play a key role in differentiating the brand from the rest. I am grateful to CMAI INFOCOM and the honored jury members for acknowledging our efforts in this category and providing recognition to our spirit of leading innovation and change in the mobile space.”
– ‘Virgin Mobile 2 Virgin Mobile’, free after 3: Another unique tariff offer from Virgin Mobile where customers only have to pay for the first 3 minutes of the day at Re. 1/minute for local calls post which calls are free between Virgin Mobile to Virgin Mobile (daily cap at 200 minutes per day) without any extra pack.
– ‘New 50 paise STD local’ – The first of its kind, this offer made geography history and made making STD calls as easy as Local. Virgin Mobile customers can make STD and Local calls @50paise/minute without any extra charges or a pack.
o STD: After the first 3 minutes @Rs. 1.5/minute each day, customers can enjoy outgoing calls through the day at just 50paise/minute for up to 60 minutes daily. Beyond this, the initial rate is applicable.
o LOCAL – After the first 3 minutes @Re.1/minute each day, customers can enjoy outgoing calls for rest of the day at just 50paise/minute.
– SMS 123 – A unique proposition which allows Virgin Mobile customers to send as many as 200 messages per day free to their friends etc. by just paying for the first three messages.
o STD Messages: After the first three messages of the day at Rs. 1.5/- per message, customers can enjoy 100 free messages, beyond which the regular rates apply.
o Local Messages: After the first three messages of the day at Re. 1/- per message in all circles except Tamil Nadu and Karnataka where it is 50 paise, customers can enjoy 100 free messages, beyond which the regular rates apply. This offer from Virgin Mobile was aimed at ushering in genuine freedom of sending SMSs for youth by providing it without any extra pack or upfront commitment.
In addition, Virgin Mobile offers innovative schemes such as ‘Thank God its Weekend’ that let youth enjoy 100 free local SMSs and all local mobile calls at 30 paise between Friday and Sunday on payment of just Rs. 18.