Windows Phone is the second most widely used OS platform in India: IDC
While the Android – iOS storm picking up in India, IDC claims that Windows has managed its hold on the Indian smartphone domain.
According to the IDC Asia Pacific Mobile Phone Tracker for the period April – June, 2013, Windows Phone is the second most widely used smartphone platform in India with a market share of 5.4 percent. The OS managed to overtake Apple iOS and Blackberry OS in the Indian market. The OS platform managed to hold its fort for the third consecutive quarter. The success is attributed to smartphones available across a broad price spectrum.
Speaking about the stance, Vineet Durani, Director – Windows Phone Business Group, Microsoft Corporation India Pvt. Ltd. said, “Less than ten months back, when we launched Windows Phone 8 in India, we had set ourselves the goal of being the second most widely used smartphone platform in India, and we are excited to have achieved this milestone so quickly.”
“Windows Phone powered Nokia Lumia devices have achieved a striking growth in their volumes within a very short time since their launch in India. With new Windows Phone devices getting launched at short intervals, we expect them to continue on this growth trajectory,” claimed Manasi Yadav, Senior Market Analyst, Client Devices, IDC India.