Keeping in mind the growing usage of Wikipedia on mobile devices, Aircel has started offering free content from the portal without any data charges.
Aircel has partnered with Wikimedia Foundation to offer Wikipedia content on mobile phones without any data charges to their customers. The move is expected to make Wikipedia accessible to all Aircel customers in both rural and urban areas for free. The partnership is part of the Wikimedia Foundation’s Wikipedia Zero program, which is actively working to bring access to the internet via mobile devices. The partnership between Aircel is targeted towards 60 million users in India. The subscribers will be able to access versions of Wikipedia in English, Hindi, Tamil, and 17 other Indic languages
Speaking about the offer, Anupam Vasudev, Chief Marketing Officer for Aircel, said, “Through our alliance with the Wikimedia Foundation, Aircel is not only making internet services reach a wider audience, but also help encourage and enrich the lives of our customers by offering access to knowledge and information free of cost. We are excited about this partnership and hope this initiative will benefit all our customers from various age groups”.
