Idea Cellular launches Language Helpline – Break the Language Barrier

I am sure you must have seen that Loooong Idea Cellular Ad in which Sirji (Abhishek Bachchan) suggests four people to use mobile phone to seek conversational help when away from home in a different state. Why am I referring about that Ad, You Ask? Well the reason is Idea Cellular has launched somewhat similar service in lines of that Ad, Idea has announced  ‘Language Helpline’ which will offer conversational support to callers.

Idea’s Language Helpline is available across all 22 telecom circles and in 16 Indian languages – Assamese, Bengali, Bhojpuri, English, Gujarati, Hindi, Kannada, Kashmiri, Malayalam, Marathi, Tamil, Telugu, Oriya, Punjabi, Rajasthani and Urdu. Language assistance will be offered on the most spoken language(s) in the circle. The helpline number is the Idea customer care number of that circle. The best part is as it is Idea Customer Care number so it can be accessed by Idea customer, offcourse, but people using Mobile operators other than Idea can also access this servcie.

Idea’s customer care IVR has been revamped to incorporate the Language Helpline. Callers seeking assistance on language will be directed to the Language Helpline through the IVR menu in a user-friendly manner. A team of agents who understand and speak the local language have been deployed to assist callers.

Idea customers will be charged 50 paisa per 3 minute for calling the Language Helpline and normal call charges will apply for those who want to avail this service but are not Idea customers.