Add MobiGyaan as a preferred source on GoogleAdobe has partnered with Bharti Airtel to launch a new campaign titled “Now Everyone Can Design Jhatphat Fatafat.” The campaign focuses on making digital design simple, fast, and accessible for everyday users through Adobe Express.
The campaign is built around relatable, everyday situations where people receive unsolicited design feedback. One of the main films features:
- Sunil Grover as a family astrologer
- Digital creators Sahiba Bali, Aaditya Kulshreshth, and Vishnu Kaushal
In the storyline, Grover critiques a poorly designed wedding invitation and then quickly recreates it using Adobe Express, highlighting ease of use.
Alongside the main ads, the campaign includes short-form content showcasing real-world use cases such as:
- Birthday wishes
- Party invitations
- WhatsApp messages
- Memes
- Small business promotional creatives
This positions Adobe Express as a go-to tool for quick everyday design needs.
A key highlight of the collaboration is the exclusive offer for Airtel users:
- 1-year Adobe Express Premium subscription
- Access via the Airtel app
- Valued at approximately ₹4,000
This offer is available to Airtel’s 360 million users across India.
The campaign is being distributed through a wide multi-platform strategy:
- Streaming during cricket matches on JioHotstar
- Available across mobile and connected TVs
- Supported by digital campaigns and outdoor advertising
The campaign aims to reach over 150 million users.
