Airtel App Central clocks over 2.5 million downloads in first 30 days of launch
The 2.5 Million plus downloads from Airtel App Central have also indicated that the Indian mobile applications model will be different from the global model. Occupying an average of not more than 2% space per App on the customer’s handset, downloads from Airtel App Central are being led by feature phones and not smart phones. While 25% of the Apps are free to download, the Top 5 popular Apps are subscription based.
|Top 5 cities which fuelled download||Top 5 Popular Categories|
|1. Surat||1. Social Networking|
|2. Udaipur||2. Lifestyle|
|3. Pune||3. Books|
|4. Mangalore||4. Entertainment|
|5. Thiruvanathapuram||5. Games|
The Airtel App Central has now over 1500 apps available for download across 550+ devices categorized under 25 customer categories. To experience the Airtel App Central, Airtel mobile customers can visit Airtel Live on their mobile phone and browse into App Central or SMS app to 54321 (toll free) to receive the URL. Apps are available for as low as Rs 1/day with options to pay on a weekly, monthly or one-time basis.