Airtel recently announced launch of its Unlimited Local and National SMS Packs for its Postpaid and Prepaid customers to stay in competition with Reliance Mobile and Vodafone. Though Airtel comes nowhere near to Reliance Mobile’s Unlimited SMS Packs in terms of pricing. Also, Unlike Reliance, Airtel do not offer free SMSes on customary/festival days (Blackout days).Postpaid Airtel Customers
Airtel Postpaid subscribers will have to shell out Rs. 99 (excluding taxes) to get Unlimited (500/day) Local and National SMSes for a month.To activate the Unlimited SMS pack, SMS UNLIMITED to 121 (Toll Free). To activate the Unlimited SMS pack, SMS UNLIMITED to 121 (Toll Free). In case you exhaust 500 SMSes during a day and you want to send more SMSes then you will be charged at your base tariff rates for those SMSes.
Prepaid Airtel Customers
Airtel is offering Unlimited SMS packs at different rates and different number of Free SMSes in different Telecom Circles.
| Circle | MRP | Benefit | Validity |
| Andhra Pradesh | 77 | 10000 National & Local SMS Free per month | 30 Days |
| Assam | 33 | 300 National & Local SMS Free per day | 30 Days |
| Bihar | 21 | 200 National & Local SMS Free per day | 30 Days |
| Chennai | 60 | 750 National & Local SMS Free per day | 30 Days |
| Delhi | 88 | 700 National & Local SMS Free per day | 30 Days |
| Gujarat | 102 | 500 National & Local SMS Free per day with first sms @ Re.1 | 30 Days |
| Haryana | 74 | 10000 National & Local SMS Free per month | 30 Days |
| Himchal Pradesh | 75 | 10000 National & Local SMS Free per month | 30 Days |
| Jammu & Kashmir | 75 | 300 National & Local SMS Free per day | 30 Days |
| Karnataka | 52 | 500 National & Local SMS Free per day | 30 Days |
| Kerela | 44 | 4400 National & Local SMS Free per month | 30 Days |
| Kolkata | 80 | 500 National & Local SMS Free per day | 30 Days |
| Maharashtra | 67 | 500 National & Local SMS Free per day | 30 Days |
| Madhya Pradesh | 50 | 300 National & Local SMS Free per day | 30 Days |
| Mumbai | 95 | 500 National & Local SMS Free per day | 30 Days |
| North East | 33 | 300 National & Local SMS Free per day | 30 Days |
| Orissa | 33 | 15000 National & Local SMS Free per month | 30 Days |
| Punjab | 75 | 10000 National & Local SMS Free per month | 30 Days |
| Rajasthan | 63 | 500 National & Local SMS Free per day | 30 Days |
| Tamil Nadu | 60 | 750 National & Local SMS Free per day | 30 Days |
| UP (East) | 103 | 300 National & Local SMS Free per day | 30 Days |
| UP (West) | 103 | 300 National & Local SMS Free per day | 30 Days |
| West Bengal | 47 | 500 National & Local SMS Free per day | 30 Days |