Asus Zenfone Max variant with Snapdragon 615 processor launched

Months after launching the Asus Zenfone Max with a massive 5000 mAh battery in India, Asus has now launched an improved variant of the smartphone.

Asus has announced the launch of the new and improved Asus Zenfone Max, which is the company’s latest smartphone in the Zenfone series with a massive 5000 mAh battery. The device has a 5.5 inch IPS display with resolution of 1280 x 720 pixels. The smartphone is now powered by the octa core Snapdragon 615 processor with 32 GB of internal storage. The smartphone is available in 2 GB and 3 GB RAM options.

The Asus Zenfone Max has a 13 MP rear facing laser auto focus camera with f/2.0 aperture and real tone LED flash. There is also a front facing 5 MP camera. The device runs on the Android Marshmallow version with a massive 5000 mAh battery. The handset is priced at Rs. 9999 for the 2 GB variant and Rs. 12999 for the 3 GB variant.

Speaking about the new Asus Zenfone Max, Peter Chang, Region Head – South Asia & Country Manager, ASUS India, said, “Zenfone Max has been one of our star products. The product features including its long battery life, ability to be a portable charger for other devices, stunning good looks and an affordable price resonated well with our audiences and helped us deliver our promise of making luxury affordable. The enhanced version of the Zenfone Max with a brand new processor, increased memory and more personalization options helps us stay true to our ethos and offer an extremely cost-effective high-end luxury product.”

Asus Zenfone Max (ZC550KL) specs:

• 5.5 inch display
• 1280 x 720 pixels resolution
• 1.5 GHz octa core Qualcomm Snapdragon 615 processor
• Adreno 405 GPU
• 2 GB RAM
• 32 GB internal memory
• 13 MP primary camera
• 5 MP front facing camera
• Android v6.0 Marshmallow
• 5000 mAh battery