BlackBerry Bold 9700 with Ferrari badges spotted in the open

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BlackBerry had come up with a Porsche themed smartphone namely the Porsche Design P’9981 costing a little more than your usual smartphones. Now a new car company themed BlackBerry device has been spotted.

Ferrari_Bold_9700

This time it is Ferrari who changes the colours on the BlackBerry Bold 9700.


The device does seem legit and the source says that it will be a limited edition, so you can expect a limited number of units available in the market.  Also there isn’t anything special about the handset except the Ferrari colours, a few badges and a carbon fibre like finish around the handset. There isn’t any info available about the smartphone regarding price or availability.

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So is this BlackBerry’s new strategy to survive in the market? Because launching limited edition handsets won’t be enough to survive in the smartphone world.

Via