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boAt has announced a new partnership with Spotify Premium, bringing bundled music streaming benefits to customers purchasing select boAt audio products. As part of the collaboration, eligible devices will include a four-month Spotify Premium subscription, allowing users to enjoy ad-free music streaming, offline downloads and high-quality audio. The partnership combines boAt’s audio hardware with Spotify Premium’s streaming service, aiming to offer a more complete listening experience for users.
4 Months Of Spotify Premium Included
Under the new offer, customers purchasing eligible boAt products will receive a four-month Spotify Premium subscription.
The company says the offer includes the first 12 weeks at no additional cost, giving users access to Spotify Premium features such as:
- Ad-free music streaming
- Offline downloads
- High-quality audio
- Unlimited music playback without interruptions
The bundled subscription is available with eligible boAt products across India.
“HALF the Experience” Campaign
To promote the partnership, boAt and Spotify Premium have launched a joint digital campaign titled “HALF the Experience.”
The campaign highlights how using incomplete setups – such as entry-level audio devices or ad-supported music streaming – can affect the overall listening experience.
The promotional video features musician Chaar Diwari performing with intentionally incomplete musical equipment, including a three-string guitar and a reduced drum kit. The campaign then transitions to a full performance after switching to boAt audio products paired with Spotify Premium, illustrating the intended “complete” listening experience.
The collaboration reflects a growing trend among consumer electronics brands to combine hardware with digital subscription services. By bundling Spotify Premium with audio products, boAt aims to provide additional value while encouraging users to experience premium music streaming alongside its headphones, earbuds and speakers.
Commenting on the partnership, boAt spokesperson said, “At boAt, we have always believed that great music deserves a great listening experience. Over the years, we have worked to make premium audio accessible while building meaningful connections with artists, creators and music communities. Our partnership with Spotify Premium brings together two essential parts of that experience: immersive sound and uninterrupted music. Through ‘HALF the Experience,’ we wanted to communicate this in a way that is entertaining, relatable and rooted in how young India experiences music today.”
Availability
The bundled Spotify Premium offer is now available with eligible boAt audio products across India. Eligible customers can redeem a 4-month Spotify Premium subscription with qualifying purchases, subject to the terms and conditions of the offer.
