Add MobiGyaan as a preferred source on Google
Fire-Boltt has officially announced its entry into the smartphone segment with the launch of a new sub-brand called ‘boltt’. The company says the upcoming lineup will consist of Made-in-India smartphones designed specifically for the affordable segment, with both 4G and 5G models planned for the Indian market.
The move marks Fire-Boltt’s expansion beyond smartwatches and wearable devices into the broader consumer electronics category. According to the company, it currently serves a connected ecosystem of more than 40 million users through its wearable products and now aims to leverage that presence to establish itself in the smartphone market.
Affordable Evo & Ace Smartphone Series
Fire-Boltt confirmed that the initial boltt smartphone portfolio will be divided into two product families:
- Evo Series
- Ace Series
The company says both lineups will target value-conscious consumers by focusing on reliability, performance, and accessibility. The portfolio will include both 4G and 5G smartphones, although detailed specifications have not yet been revealed.
Made-in-India Smartphones
Fire-Boltt said all boltt smartphones will be manufactured in India, supporting the country’s domestic manufacturing initiatives. The company plans to build its smartphone business around locally manufactured products while catering to the growing demand for affordable smartphones.
Flipkart Partnership
To support the launch, Fire-Boltt has partnered with Flipkart, which will serve as one of the primary sales channels for the new smartphone lineup. The company says it will leverage Flipkart’s logistics and distribution network to reach customers across India, including Tier 2 and Tier 3 cities. Apart from Flipkart, the smartphones will also be available through additional retail channels.
Speaking on the announcement, Arnav Kishore, Founder & CEO, boltt, said, “Over the years, millions of consumers have welcomed Fire-Boltt into their daily lives, helping us build one of India’s largest connected consumer ecosystems. boltt is the next chapter in that journey. Smartphones sit at the heart of how people connect, create, learn, and aspire today, and we believe there is a significant opportunity for a homegrown brand that truly understands Indian consumers. With boltt, we are bringing together our consumer insights, technology expertise, and commitment to India to create smartphone experiences that are designed for the country and built for its future.”
Commenting on this, Mukund Kedia, Senior Director, Flipkart said, “Flipkart is deeply committed to make premium smartphone experiences accessible to every consumer across metros and non-metros. With Flipkart’s large distribution scale and reach, coupled with boltt’s portfolio of 4G and 5G devices designed for everyday realities, consumers across the country can now enjoy smartphones that combine durability, performance, and innovation.”
Fire-Boltt has not yet announced the specifications, pricing, or launch timeline for the Evo and Ace series smartphones. The company says further details, including product features and availability, will be revealed in the coming weeks.
