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Flipkart to launch its own smartphone brand in India

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While the Indian smartphone manufacturers seem to be dominating the local market, Flipkart, which recently created a buzz with its association with Motorola to launch the Moto G in India, is all set to launch its own brand of smartphones.

flipkart-logo

According to sources in the know claim that FlipKart is in talk with Intel, MediaTek and Qualcomm for quite some time. The successful launch of Moto G handled by FlipKart seems to have convinced the companies. Flipkart has apparently zeroed down on two smartphones, which are expected to be launched in a few months’ time.

Speaking about the plans, the report form Convergence Catalyst report, states, “E-Commerce players have emerged as strong distribution channel for smart devices, especially smartphones, in India. Their no-frills operations, lean supply chain, direct access to consumers and growing brands (of some of the leading players) make them the preferred partners for many smartphone OEMs.”

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