Future iOS devices will boast of fitness sharing technology
Its not like Apple just woke up to fitness. Apple has been providing Nike+ connectivity in their iPhones and iPads from a long time. But, this time, it seems they want to take it a step further with their upcoming devices. The best part is that you would be able to share your data in real-time with the upcoming devices for e.g. if you are doing dumbbell presses, someone would actually be able to see your data, compare and advise you on how many reps you need.