HTC Desire 728 with 5.5 inch HD display and 4G LTE support launched in India for Rs. 17990

Several months after unveiling the HTC Desire 728 in China, HTC has now launched the handset in India to target the new 4G market.


HTC has announced the launch of the HTC Desire 728, which is the company’s latest budget phablet offering with 4G LTE support. The device has a 5.5 inch IPS display with resolution of 1280 x 720 pixels. The smartphone is powered by a 1.3 GHz octa core MediaTek processor with 2 GB of RAM and 16 GB of internal storage.

The HTC Desire 728 has a 13 MP rear facing auto focus camera with LED flash. There is also a front facing 5 MP camera. The device runs on the latest Android Lollipop version with a decent 2800 mAh battery. The phone has dual SIM support with 4G LTE connectivity. The handset is priced at Rs. 17990 and is available in Purple Myst and White Luxury color options.

Speaking about the HTC Desire 728, Faisal Siddiqui, President, South Asia, HTC, said, “The new HTC Desire 728 Dual SIM brings distinctive design into a feature-rich smartphone, providing you with a great value smartphone which you can truly make your own. We want to provide a powerful, fully customizable experience to our customers, and the HTC Desire 728 Dual SIM brings this in abundance.”

HTC Desire 728 specs:

  • 5.5 inch display
  • 1280 x 720 pixels resolution
  • 1.3 GHz octa core MediaTek MT6753 processor
  • Mali-T720 GPU
  • 2 GB RAM
  • 16 GB internal memory
  • 13 MP primary camera
  • 5 MP front facing camera
  • Android v5.1.1 Lollipop
  • 2800 mAh battery