IDEA and Babajob launch a unique wap portal for job seekers in the informal sector

idea-babajob IDEA Cellular and have announced the launch of India’s first Indic-language mobile job portal, especially designed for job seekers who work in the informal sector and household segments, as well as prospective employers. Through this partnership, IDEA Cellular will make available on its wap portal for over 47 million subscribers across the country.

An estimated over 140 million Indians change jobs every year and currently, the vast majority of these job changes do not happen online i.e. on internet/mobile, especially if they are semi-skilled, unskilled workers, such as home cleaners, drivers and those who work in domestic household segments.

IDEA and have jointly developed a solution to enable job-search, job-postings, and talent search, more convenient and organized, for this segment of audience.

The service is being launched on and will be available to begin in Hindi & English.

The IDEA and Babajob mobile job portal– – is designed to allow both employers and job seekers easily filter by location, salary, language and category to find the right job or candidate, respectively.  Once a suitable candidate or job has been found, an IDEA subscriber can contact the candidate or employer and arrange an interview.

Apart from English and Hindi, more Indic languages are scheduled to be launched in the coming months. While access to the first 3 phone numbers is free, every subsequent phone number access will be charged at Re 1 per number. Subscribers can also buy unlimited phone number access for just Rs. 5 (daily), Rs. 15 (weekly), and Rs. 50 (monthly).