IDEA has expanded its network with nearly 300 cell sites, covering Srinagar City, Badgam, Anantnag, Mattan, Kulgam, Pulwama, Shopian, Ganderbal, Patan and Sumbal in the Valley, in addition to its recently launched network in Jammu City, Bari Brahmana, Bishnah, Katra, Udhampur and the Jammu-Katra Highway.
Mobile users in Kashmir will get the ‘freedom of choice’ with IDEA’s ‘Choose your Number’ service, wherein new subscribers can just send an SMS from an IDEA number and get a choice of mobile numbers. IDEA’s ‘Check your Bill’ service offers the freedom to check the user’s bill by simply dialing *147#.
In addition to its ‘Pay in Paisa 60’ plan, IDEA has now launched a special CUG Pack offering call rate of 18 paisa per minute within a group, at a rental of Rs. 18 per month.
IDEA has also introduced a voice portal with content in the areas of News, Sports, Entertainment, and other regional content in Dogri and Kashmiri languages for its subscribers in J&K.