Idea launches Freedom packs; Lowers your cost by 30-40%

Idea Cellular has launched 2 new data plans for its Prepaid customers. It has launched Freedom Packs which claim to lower your data costs by 30-40%. (Not exactly if you are using any other telecom operator, BSNL is a lot cheaper than this.) Idea has launched this plans for the people who don’t suck up too much data but want longer validity.


You get 300 MB of 2G data for ₹100 with a validity of 28 days. Whereas, you get 500 MB of 3G data for ₹175 with a validity of 28 days. These packs are now available to all the existing and new prepaid customers across all the circles.


Thought Idea Cellular is trying to show that these plans are really good for an average consumer. The fact is that, these new plans totally suck, there are a lot of other telecom Operators who are providing more data with more validity and at a lower cost. These plans are good only if you are an Idea subscriber and you might feel that you have to pay a bit less than what you have been paying earlier.

“Idea Freedom packs target those consumers who want to stay digitally connected throughout the month, however at 30-40% lower costs. These packs would help us enhance convenience for prepaid customers, who have to otherwise depend on multiple sachet recharges to manage their costs and internet needs throughout the month. These packs could serve as a one stop solution for them.” said Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular.