Idea launches MNP helpline for mobile users across the country

Idea Cellular, the first mobile operator to announce the upcoming Mobile Number Portability (MNP) recently has now launched a Toll Free Number 1800-270-0000 to guide mobile subscribers on various aspects and procedures of number portability, prior to the national launch of the service on January 20th, 2011.

MNP entitles a mobile subscriber to switch from the existing cellular service provider to any other operator, while retaining the mobile number. The service will be launched across the country on January 20th, 2011.

Idea’s new Toll Free Number 1800-270-0000 is being promoted through a Television ad launched recently, besides other media platforms. The dedicated helpline will offer all relevant information on the processes and procedures of availing MNP and porting requests from mobile subscribers who wish to Switch to Idea.

Speaking on the new initiative, Ms. Anupama Ahluwalia, Senior Vice President – Marketing, IDEA Cellular said, “MNP will empower the 700 million mobile consumers in India to exercise choice. Idea has taken the responsibility of making consumers aware about various aspects of MNP. We realise that mobile users are awaiting MNP to switch to a network which offers seamless connectivity across the length and breadth of the country, superior customer service, and affordable and relevant products and services. The Idea MNP Helpline will offer all such information about Idea, and help consumers take informed decisions.”

Mobile users across all 22 circles can call up the Toll Free Number 1800-270-0000 and register their requests for porting on the Idea network. Idea has also launched a microsite – an information portal for MNP for the digital users.